Our story
Aashee's is not a brand that was launched. It is a family that grew into one, in the same market, over three generations.
IThe engineer
Mr. Mufazzar NajmiOur grandfather
Our grandfather, Mr. Mufazzar Najmi, was an engineer whose work took him across the world: Saudi Arabia, Japan, Germany, Hong Kong. Wherever he went, he looked closely at how beautiful things were made: textiles, craft, the fine arts.
When he retired to Lahore, he opened a cloth shop in Liberty Market for his son. It was the start of everything that followed.
IIThe first bridal
Mr. Liaqat Sohail NajmiFounder of Aashee's Bridal Collection
Mr. Liaqat Sohail Najmi designed his very first bridal for his youngest sister, Ayesha, called Aashee at home. His father saw how much he loved it. Instead of telling him not to, he told him to start his own label.
So the cloth shop in Liberty Market became Aashee's Bridal Collection, named after her. Back then, Liberty Market sold fabric by the metre. We brought bridal couture to it.
From the archive · The runway years
Through the 1990s and 2000s, Aashee's bridals walked fashion shows across Pakistan, and Mr. Najmi gave interview after interview as the industry boomed around him. Then his children came along, and he chose to spend those years with family. He has seen Pakistani fashion grow from the beginning, and he has seen it all.
IIIThe third generation
Shehryar NajmiThird generation of Aashee's
I grew up in an environment shaped by fashion and design. I studied at Aitchison College, then marketing at the Lahore School of Economics, and through all of it I stayed true to the creative pursuit I grew up around.
Today I carry Aashee's into its third generation: the same family, the same market, and the same karigars' hands.
Our grandfather opens a cloth shop in Liberty Market for his son.
Aashee's Bridal Collection opens, named after Ayesha.
Fashion shows and interviews, through the years Pakistani fashion boomed.
Still family-owned, still by hand. The next generation welcomes you at the door, with chai.
